Wednesday, April 2, 2014

a bike built to sell the company watch, as an accessory.




It’s called the B-Rocket, and it was commissioned by Bell &  Ross and built by British Harley-Davidson specialist Shaw Speed and Custom to give the French watch-maker something special for its booth at the Baselworld Jewellery and Watch show in Switzerland.

for all its beauty, the B-Rocket isn’t about setting records–it’s a marketing accessory for the BR 01 B-Rocket watch. And with a price tag of 4,500 euros, you’ve got a better chance of seeing the bike on the road then seeing the watch on someone’s arm.

Found on http://www.wired.com/2014/04/harley-bell-ross/

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